We all know that we should do market research before starting our business, but beyond engaging a pricey research agency or asking a few family and friends for feedback, there hasn’t been a lot said on how to approach it as a cash-strapped start-up, or even what a start-up should be researching in the first place.

In this article, I’ll take you through the areas to research, the key questions to be answered, and how to do the research on the cheap.

The sale of cleaning products has boomed on eBay. We take a look at a few of the largest cleaning to categories to see what is selling the most.

Delving into the product categories with the most organic sales, Vitamins and Supplements, Natural and Alternative Remedies, and Skincare, we uncover the ingredients driving sales.

The best-selling confectionery products on eBay are dramatically different to those ranged in the large grocery chains. We take a look into the different confectionery categories to understand what people are buying online.

As COVID-19 restrictions have shifted consumer spending to online with millions of new online shoppers on eBay for the first time, Online Sellers are investing in capturing those sales. Our analysis reveals 5 product categories that have grown significantly since March 2020.