eBay Seller Research
eBay seller research lets you see who you are competing against. Get to know their business, listings and selling activity - there’s no reason to compete blind.
What Is eBay Seller Research?
eBay seller research provides an understanding of who the main competitors are in a category or for a product and provides an indication as to how strong their position is.
For each seller, see how big their presence is on eBay and the categories that they focus on, and drill into their offerings, pricing and listing performance in detail.
Why Is eBay Seller Research Important?
eBay seller research has two main purposes:
Understand who you are competing against.
Although there may be hundreds of sellers competing in a product category, often there are only a handful that have the lion’s share of sales. Knowing who they are, what they are offering, their pricing and their listings’ sales performance puts you on the front foot when it comes to competing against them.Benchmark sales performance to identify improvement opportunities and new threats.
Benchmarking against competitors can bring to your attention new product features that are being preferred by buyers and better performing title keywords and item specifics.
It can also reveal pricing opportunities (sales aren’t always limited to the cheap end), and new listings that can pose a threat to your business.
Why Businesses Choose ShelfTrend For eBay Seller Research
ShelfTrend makes seller research easy, as any of our reports can be focused on a single seller. ShelfTrend’s reports can reveal:
Who the main competitors are – those that have highly visible listings and high sales.
Their best performing listings – often a small portion drive the bulk of sales.
The new listings that they have added onto eBay recently – this provides you with the opportunity to assess the threat and respond before their search rank is established.
Download to monitor daily or weekly sales.
Benchmarking your performance against competitors can provide valuable insights as to your own performance and areas for growth. ShelfTrend provides the following metrics that are often used in competitor benchmarking:
Search Rank – Compare the search rank of your listings to that of competitors
Share of the Top 500 – what portion of the top listings in a category are yours compared to your competitors?
Sales – see average weekly sales for a quick comparison, but then track daily or weekly by downloading the reports.
With ShelfTrend, there is no need to base decisions on gut-feel. Using ShelfTrend to research the eBay marketplace enables you to understand more about what buyers want, how much they’re willing to pay, who your competitors are, and the general movement of the industry. Make better decisions with ShelfTrend.