Research, not feed
The only publication combining product research, editorial and newsletter for e-commerce sellers. Readers arrive with intent to buy inventory and tools.
Get in front of sellers at the moment they decide what to stock next.
ShelfTrend is where founders, directors and buyers research demand across Amazon, eBay, Walmart and Shopify. Three placements put your brand inside that research: the homepage banner on our highest-traffic page, a category banner on every category page, and the newsletter hero in every send.
60,000
Email subscribers
25%
Open rate · 2× B2B avg
15%
Click-through · 5× B2B avg
3–15 min
Time on a research page
The audience
One of the most valuable B2B audiences in e-commerce.
Founders, directors and CEOs sourcing new products for Amazon, eBay, Walmart and Shopify — across multiple geographies. Half to sixty percent are active cross-border sellers, which makes ShelfTrend the rare place where Western sellers and APAC supply meet.
8,000–10,000 organic business visits a month, 8+ years in market, and a subscriber base built one research report at a time.
Where subscribers are
United States50%
United Kingdom15%
China10%
Germany7%
Canada / Australia6%
Rest of world · 45+12%
50–60%
Cross-border sellers
61%
Read on desktop
97%
Email delivery rate
Highest-volume trade corridors
China → US / UK / EU
US → UK / Canada / Australia
UK → US / EU
Why advertisers choose ShelfTrend
Less wasted spend than mainstream platforms, and none of the lift of a trade show booth.
Qualified, not broad
A business-seller subscriber base, primarily decision-makers aged 25–45. Fewer wasted impressions per dollar than a mainstream ad network.
Exclusive, not crowded
One advertiser per newsletter issue, one per category. Limited sends and limited slots mean your message isn’t competing for the same attention.
Multi-marketplace
Cross-marketplace intelligence attracts multi-channel sellers — Amazon, eBay, Walmart and Shopify in one audience.
Established authority
Eight-plus years covering marketplace demand data. Sponsors borrow that credibility rather than interrupting it.
Global by default
Strong presence in premium Western markets alongside a real China readership — one buy covers both ends of the corridor.
Three placements
Where your brand appears
Buy them separately or together. All three are exclusive — no rotation, no competing advertisers in the same slot.
Highest traffic
Placement 01
Homepage Banner
A 728×90 banner on the ShelfTrend homepage, directly under the trending-products hero — the first thing a seller sees after the reason they came. It is the single highest-traffic page on the site, so this is the widest reach any placement offers.
One advertiser holds it at a time. Every visitor arriving from search, the newsletter or a shared report passes it.
Format728×90 leaderboard, static JPG/PNG or GIF
PlacementHomepage, directly below the trending-products hero
ExclusivityOne advertiser at a time — no rotation
ReachThe single highest-traffic page on shelftrend.com
ReportingImpressions and clicks, monthly
Live example
shelftrend.com
Your slot
Below the hero, above the research — in view on the page every visitor lands on first.
New for 2026
Placement 02
Category Banner Sponsorship
A 728×90 banner at the top of every category and sub-category page — above the research a seller came to read. It sits in the first screen, before the article, and stays on screen for the three to fifteen minutes they spend studying demand data.
Own a single category to reach a specific buyer — auto parts suppliers to auto parts sellers — or take the run-of-site for reach across all eight.
Format728×90 leaderboard, static JPG/PNG or GIF
PlacementTop of all category and sub-category pages, above the fold
ExclusivityOne advertiser per category — no rotation
ReachPart of 8,000–10,000 organic monthly business visits
ReportingImpressions and clicks per category, monthly
Categories available
Auto Parts
Electronics
Fashion
Home & Garden
Business & Industrial
Health & Beauty
Sporting Goods
Other Categories
Request category availability
Live example
shelftrend.com/electronics
Your slot
Above the research, below the nav — the first thing in the reading column on every category and sub-category page.
Flagship
Placement 03
Sponsored Newsletter Banner
One advertiser per issue, in the hero position above the research digest. Your logo, a headline, 150 words in your voice and your own CTA button — read as an insight, not an ad.
Sends are deliberately limited. A 25% open rate and 15% click-through are what that restraint buys.
IncludesLogo, headline, 150-word description, custom CTA button
PositionHero — first block after the masthead
ExclusivityOne sponsor per issue
Reach60,000 subscribers · 97% delivery
ReportingOpens, unique clicks and CTR after each send
Live example
Recent send
Your slot
Your block sits above the research digest — the first thing read, every send.
Together
Run them together and the site does the follow-up.
The newsletter creates the first click; the homepage and category banners are still there every time the seller comes back to research. Sponsors who pair them see the compounding — Zik Analytics converted 20% of landing-page visits into trials off a combined newsletter, article and banner run.
1,000+
Qualified landing-page visits
200+
New trial sign-ups
20%
Visit-to-trial conversion
“ShelfTrend delivered relevant traffic for our solution. We’ve made ShelfTrend a permanent part of our marketing mix.”
“Achieved better leads to our new AI product than our usual trade show booth investment, at a fraction of the price.”
A. Chen · Co-founder
“The conversion rate on the clicks was incredibly high — 25%. Our cost per lead was good and we’ll be testing again.”
Paved.com
Get the rate card
Tell us who you want to reach.
Send the form and you’ll get current rates, open category slots and the next available newsletter issues — usually within one business day.
What to tell us
- Which placement — homepage banner, category banner, newsletter hero, or a bundle
- The category you want to own, or run-of-site
- What you’re promoting and your timing
All rates in USD. Ad policies apply to every placement.