Fitness trackers have seen increasing varieties of unbranded fast follow products become popular with buyers shopping on eBay.
Fitbits and other branded models achieve the majority of sales between $169 and $289. Unbranded fitness trackers achieve the most sales between the $19 to $30 price point. On either side of these prices, sales appear to drop off.
If you sell in this category
- Should you complement your Fitbit inventory with unbranded and potentially higher margin stock?
- Do your fitness trackers selling for less than $19 make enough margin or have enough sell-through to continue with the lower price point? Should you chase higher sales at a higher price point?
- Is there an opportunity for a product to enter the category in the $30 to $168 price range? What features would it have to offer to succeed?
If you're a fitness tracker enthusiast comment below and tell us what you think.
The ShelfTrend Team
*Chart represents inventory returned by keyword search "fitness tracker" on ebay.com.au