What is the Top 500 Live Listings Report about?

The Top 500 Live Listings Report is about getting an understanding of what eBay thinks are in-demand products for a particular search term, category or seller.  

 eBay monitors how buyers interact with product listings, both up and down the purchase funnel, enabling them to determine product desirability and predict which will likely result in a purchase given the buyer search terms.  When a buyer searches for a product, eBay ranks product listings into a sort order called Best Match.  The most relevant product listings for that buyer’s search term are ranked at the top from #1 onward.

The fact that most eBay purchases occur within the first page of Search Results (the top 50 product listings) suggests that Best Match is a pretty smart algorithm for predicting, and suggesting, the right product match for that online shopper.

Seasoned eBay sellers know how critical it is to monitor their listings’ rank and work towards securing the top of the search results page in order to achieve sales momentum.

 Run a Top 500 Live Listings Report for a search term, category or seller. 

  • Analyse the share of search results. Identify the dominant competitors, brands and product features – they may indicate an emerging trend. 

  • Isolate the data to the top 50 and watch product prices zoom into a range that has the most buyer interest.

  • Compare competing products and uncover how customers are choosing one over the other.

 

Explore the data and see where it takes you.

What is the Supply Demand Report about?

The Supply Demand Report is about identifying supply gap opportunities with proven sales. 

The report came about whilst researching products and category opportunities for large sellers and brands.  They were interested in understanding how their products and brands stacked up against the wide and varied mix of inventory available on eBay’s open marketplace.

 What was frequently discovered in the analysis was that although there could be a large amount of inventory in lower price generics, there was much less inventory in the mid to higher priced branded products.  Yet, when overlaid with actual sales data, mid to higher priced goods often had higher sales velocity.

This could be for a number of reasons:

1. Recognisable reputable brands are generally preferred by buyers.

2. High to medium priced goods that are discounted attract the opportunistic eBay buyer.

3. There is a scarcity of discounted branded products on the eBay platform.

The Supply Demand report is a really good way for finding supply gaps, testing product ideas and learning about buyer preferences for a product, category or brand.

 There can be a lot of light-bulb moments with the Supply Demand Report.  Try it out and explore the data to see where it takes you.

 

Recent Sales Report Glossary

FAQ_Recent Sales_Glossary.png

Overview Boxes

Overview boxes summarise the data set. The definitions of each metric are:

  • Listings: Count of listings within the dataset.  In this report there will be a maximum of 100.

  • Sellers: Number of sellers that the top 100 listings belong to.

  • Brands: Number of brands being offered within the top 100 listings.

  • Price Range: The range of prices that the sold items were listed at. It does not include discounts, such as from coupons, best offers or promotions.

  • #Sold: The number of items sold by the top listings during the time period specified. This figure does not deduct cancelled transactions or refunds.

  • $Sold: The revenue from sales achieved from the top listings during the time period specified. This figure does not deduct cancelled transactions or discounts from the listed price.

 

Data Tables

Data is presented in an easy to use tabular format with 3 distinct data view options:

  1. Seller view

  2. Brand view, and

  3. Listings view. 

Click the headers of the data table to sort. The data column definitions are:

  • Seller: Seller ID

  • Listings: Count of listings.

  • Top Rank: Highest ranked listing.

  • #Sold: Number of sold items for the time period specified. This figure does not deduct cancelled transactions or refunds.

  • $Sold: The revenue from sales achieved during the time period specified. This figure does not deduct cancelled transactions or discounts from the listed price.

  • Med Price: The median price. This is the middle value within the set of sold unit prices when sorted.

  • Med Postage: The median postage cost. This is the middle value within the set of paid postage prices when sorted.

  • Brands: The brands entered into the Item Specifics field of the Sellers’ listings that are in the data set.

 

Charts

Charts visually summarise the data set, including any filters that have been applied. The chart in the Recent Sales report displays sales metrics by day, for the time duration selected. Open the chart by clicking on the chart icon, located at the top right of the data table  

Change the data displayed by clicking the Green text in the chart title to $Sold or #Sold.  Toggling between the two values changes the values on the left axis accordingly.

Med. Unit Price – (Median unit price) This is displayed using the line graph and refers to the right axis.

Hover over a data point on the graph to see the metrics by day. Refine the data in the graph by applying filters. Click on the Legend to remove or add the data points.

Recent Sales_Charts.JPG

 

 

Top 500 Live Listings Report Glossary

FAQ_Top 500_Glossary.png

Overview Boxes

Overview boxes give a summary of the data set. The definitions of each metric are:

  •  Listings: A count of listings within the data set.  In this report there will be a maximum of 500.

  • Total Search Results: Total number of listings that could be relevant to your search, of which for this report, we only present the top 500.

  • Price Range: The range of prices being offered within the 500 listings.

  • Postage Range: The range of Postage/Shipping costs being offered within the 500 listings.

  • Quantity: Total current stock levels for the 500 listings.

  • Sellers: Number of sellers that the 500 listings belong to.

  • Brands: Number of brands being offered within the 500 listings.

  • Sold: The number of items sold over the lifetime of the listings, from listing start date to present, for the 500 listings.

 

Data Tables

Data is presented in an easy to use tabular format with 3 distinct data view options:

  1. Seller view

  2. Brand view, and

  3. Listings view. 

Click the headers of the data tables to sort. The data column definitions are:

  • Seller: The seller’s eBay ID

  • Listings: Number of listings.

  • Top Rank: Highest ranked listing. This is the default sort for this report.

  • Qty: Quantity of stock available.

  • Sold: Total quantity sold for the duration of that listing.

  • Med Price: The median price. The price that falls in the middle of the range for that seller or brand.

  • Med Postage: The median postage cost. The postage cost that falls in the middle of the range for that seller or brand.

  • Brands: A snapshot of the brands on offer from the Seller.

 

Charts

To access the charts, click on the chart icon located at the top right of the data tables. 

In the Live Listings Report there the following charts:

  1. Box plot charts for price and postage to show the distribution of listings across the ranges.

  2. Donut charts with drop down options to visualise comparative dominance.

Charts.png

The Supply Demand Report Glossary

FAQ_SDR_Glossary.png

Overview Boxes

Overview boxes summarise the data set. The definitions of each metric are:

  • Listings: A count of the listings within the data set.

  • Avg #Sold/Week: The average number of products sold per week per listing.

  • Avg $Sold/Week: The average sales value achieved each week per listing.

  • Total #Sold/Week: The total number of items sold each week for the listings in the data set.

  • Total $Sold/Week: The total value of items sold each week for the listings in the data set.

 

Data Tables

Data is presented in an easy to use tabular format with 3 distinct data view options:

  1. Seller view

  2. Brand view, and

  3. Listings view. 

Click the headers of the data table to sort. Here are the definitions for the data column as seen in the Seller view:

  • Listings: count of listings for that seller.

  • Qty: Quantity of stock available at the time that the report is run.

  • Sold: Total quantity sold by the listings included in the data set.

  • #sold/wk: Average quantity sold per week over the duration of the listing.

  • Med Price: The median price. After sorting the sold prices in order, the median price is the number in the middle of the list (or an average of the two middle numbers if the dataset is even).

  • $sold/wk: Average sales value sold per week over the duration of the listing.    

 

Charts

Charts visually summarise the data set, including any filters that have been applied. To see the Supply Demand graph, click the chart icon located at the top right of the data table.

 The Supply Demand graph uses a bar chart to show the percent of listings in each price bracket. It uses a scatter plot (dots) to show the individual listing’s average weekly sales volume.

  •  If you hover over a bar or dot, notations of metrics will appear.

  •  Clicking on a dot will open a new tab for that eBay listing.

  •  If you cannot see the whole graph on your screen, click the Hide Header button in the right frame. It looks like the 4-corners of a square.

Chart_SDR.gif

 

 

New Listings Report Glossary

FAQ_New Listings_Glossary.png

Overview Boxes

Overview boxes summarise the data set. The definitions of each metric are:

  • Listings: A count of listings in the data set.  Report summaries and calculations are based on those listings.

  • Total Search Results: The total number of search results returned for your search, of which in the New Listings Report only includes the newest of those listings up to the past 1 week.

  • Price Range: The range of prices being offered.

  • Postage Range: The range of Postage/Shipping costs being offered.

  • Quantity: Inventory stock levels currently available.

  • Sellers: Number of sellers where new listings have come from

  • Brands: Number of brands being offered within the new listings

  • Sold: Items sold within the lifetime of the multi-quantity listings new listings.

 

Data Tables

Data is presented in an easy to use tabular format with 3 distinct data view options:

  • Seller view

  • Brand view, and

  • Listings view.

Click on the table headers to sort the data. The data column definitions are:

  • Seller: The seller’s eBay ID

  • Listings: Count of listings.

  • Qty: Quantity of stock available.

  • Sold: Total quantity sold - which for a new listing could show early signs of demand.

  • Med Price: Median price is the middle price within the range for that seller or brand.

  • Med Postage: Median postage is the middle postage price within the range for that seller or brand.

  • Brands: A snapshot of the brands on offer from the Seller.

 

Charts

To access the charts, click on the chart icon located at the top right of the data table.  Charts visually summarise the data set, including any filters that have been applied. There are charts for:

In the Live Listings Report there the following charts:

  1. Box plot charts for price and postage to show the distribution of listings across the ranges.

  2. Donut charts to visualise comparative values - click on the green text in the chart header to select dimension.

Charts.png

What is the time frame for sales data found in the Top 500 Live Listings Report?

Sales data presented in the Top 500 Live Listings report is the total life time sales for the listings.  The age of the listing can be calculated by its start time, available within the downloadable csv.

 To get a 30-day view of sales for the top 100 listings, run the Recent Sales Report with the same report criteria.

Why are some listings included in the Supply Demand Report and not others?

The Supply Demand Report is a cohort analysis of top ranked fixed priced, multi-quantity listings that have been out on the marketplace for the last 18 months.  They have gained enough exposure to be in the top rank and have collected sales to prove buyer demand. Studying this group of listings give us a good estimation of potential sales velocity.

Excluded are auctions, single quantity listings and listings older than 18 months for the fact that they skew the data.

Why doesn't your Best Match rank listings match the eBay website?

It should reflect almost exactly. Rank order is given to us directly from eBay.  It reflects the view that a domestic buyer from that country will see. We have calibrated ShelfTrend’s Top 500 Live Listings Report to match at least 90% of what is on the eBay website. However there can be some discrepancies - here are some possible reasons why:

  1. Your data report may need to be refreshed. Rank can change pretty frequently, especially in fast moving categories.  eBay is constantly shuffling product listings so when you click “Run Report,” the rank is reflective of when you ran the report. Check the day and time for when you ran the report to ensure you have the most recent data.

  2. Promoted Listings are excluded from ShelfTrend’s Top 500 Live Listings report. Promoted listings are not ranked but paid seller ads that are intermingled and made to look like a listing. Depending on which country you are in, the number of promoted listings can appear to push out rank numbers.

  3. You are not in the same country as the marketplace you are researching. Your eBay experience is greatly influenced by your geolocation and your registered shipping address. You need to reflect the profile of a domestic buyer to get the true listing rank that eBay intends.

  4. Some countries like Canada and other smaller European countries supplement a lack of domestic inventory with listings from other countries that will ship to their location. Intermingling listings that will ship to that host country, or will ship “Worldwide” can impact your view of Best Match rank.

 

How do I understand the price or postage range charts?

Box Plot.gif

The postage and price ranges are presented using box plots. This type of graph can show that although a price range may be very wide, the price of most listings may be concentrated in a much narrower band.

The vertical axis of the box plot presents the highest and lowest prices within the range. The horizontal line is the median price (Q2) within the range.

The green box above the horizontal line represents 25% of listings above the median price. The green box below the horizontal line represents 25% of listings below the median price.

As the graph splits the number of listings into 25% segments, it makes it quick to see exactly where 25%, 50% to 75% of all listings are priced against the 100%.


Why do I get the error message "Something went wrong...” when I run the Recent Sales Report?

New Report_Error_Recent Sales.JPG

eBay applies a limit to the amount of data you are able to pull at a time. 

 To ensure you get relevant results, it is best to stay away from general keywords and large categories, like “iPhone cover” or “Shoes.” Instead choose relevant sub-categories and/or use more precise keywords.

For example, “Dress” is a high sales volume product. Running a report for that search term will always result in the error, “Something went wrong, please try again.” 

Instead, narrow your query to the Women’s Fashion and include keywords that Buyers would use, for example:

  • Black silk mini dress

  • Wedding dress

 If you have any questions about running the Recent Sales Report, contact us via Chat or email at contact@shelftrend.com

Why do I keep getting an error message for my credit card?

Your bank manages your credit transactions and they decide when your credit card can or cannot be used for payment. When your payment is rejected, the bank sends through error messages such as:

  • Do Not Honor

  • Invalid Transaction

  • Transaction Not Allowed

  • Processor Declined.

Please contact your bank to resolve the issue they have with your credit card.  They will tell you the reasons why they have restricted your transaction.

What happens when I reach my Premium subscription limit of 750 reports/month?

Every Premium subscription is given a limit of 750 reports per month. This limit is reset back to zero with the renewing of the Premium subscription. Go to My Account to see the renewal date of your Premium subscription.

At 80% of the allocation, (600 reports) a warning bar will appear on the ShelfTrend app notifying you that you are near your allocation limit. You will also receive an email notification.

750 reports is more than enough for the intended small business user. Larger online stores have multiple subscriptions to support their teams.