The Average Weekly Sales report offers a perspective of sales volume for any search term, category or competitor. Use this report to assess performance or project potential sales. Get an idea of how fast products are selling on a weekly basis.
Filter by seller, brand, category, price, keyword and region and compare how product listings are selling against others. Explore the data visualisation for more insights. Download the data to analyse it offline.
Below is a quick walk through and glossary of key metrics for the Average Weekly Sales report.
Overview Boxes
Overview boxes summarise the data set. The definitions of each metric are:
Listings: A count of the listings within the data set.
Sellers: A count of sellers within the data set.
Brands: A count of brands within the data set.
Price Range: The range of prices being offered within the data set.
Total #Sold/Week: The total number of items sold each week for the listings in the data set.
Total $Sold/Week: The total value of items sold each week for the listings in the data set.
Data Tables
Data is presented in an easy to use tabular format with 3 distinct data view options:
Seller view
Brand view, and
Listings view.
Click the headers of the data tables to sort. The data column definitions are:
Seller: The seller’s eBay ID
Listings: Number of listings.
Qty: Quantity of stock currently available.
Sold: The number of items sold over the entire lifetime of the listings, from listing start date to present. This sold number resets to zero if the listing is ended and relisted.
#sold/wk: Average quantity sold per week over the duration of the listing.
Med Price: The median price is the price in the middle of the array.
$sold/wk: Average sales value sold per week over the duration of the listing.
Charts
Charts visually summarise the data set, including any filters that have been applied. To see the Average Weekly Sales graphs, click the chart icon located at the top right of the data table.
There are two types of graphs with multiple options.
Donut Charts
There is a set of donut charts to compare:
# Listings in Market - get an idea of which sellers, brands and categories has the strongest presence on eBay.
Total Avg #Sold/wk - identify which seller, brand or category on average sells the most number of items on a weekly basis.
Total Avg $Sold/wk - spot the seller, brand or category that has made the most revenue on an average weekly basis.
Click the green text within the chart heading to select to compare top Sellers, Brands and Categories. Hover over donut pieces to get more granular statistics.
Leaderboard
The horizontal bar graph is a leaderboard for the top 20 performing Sellers, Brands, Listings or Categories. Select to compare by:
Total Average #Sold/wk or Total Average $Sold/wk versus,
Median Price or # of Listings.
Each perspective offers different insights, from how a particular Seller or Brand could be achieving their rank - whether it is from:
dominating selection with their large range of product listings, or
Keeping prices low to attract sales frequency.
Explore the Average Weekly Sales data, there are a lot of insights to be had.