Every Premium subscription is given a limit of 750 reports per month. This limit is reset back to zero with the renewing of the Premium subscription. Go to My Account to see the renewal date of your Premium subscription.
At 80% of the allocation, (600 reports) a warning bar will appear on the ShelfTrend app notifying you that you are near your allocation limit. You will also receive an email notification.
750 reports is more than enough for the intended small business user. Larger online stores have multiple subscriptions to support their teams.