Identify supply gap opportunities with proven sales.
The report came about whilst researching product opportunities for large sellers and brands. They were interested in understanding how their products and brands stacked up against the wider inventory mix available on eBay.
The analysis kept returning a common scenario that although there is a lot of supply within the lower priced generics, there was much less inventory in the mid to higher priced branded products. Yet actual sales data showed that mid to higher priced goods often had higher sales velocity.
The Supply Demand report is a really good way for finding supply gaps, testing product ideas and learning about buyer preferences for a product, category or brand.
There can be a lot of light-bulb moments with the Supply Demand Report. Try it out and explore the data to see where it takes you.