Shopify DTC

Should Sellers Chase Robot Mowers When the Money Is in What Breaks Around Them?

Should Sellers Chase Robot Mowers When the Money Is in What Breaks Around Them?

New mower resale runs at 5% to 12% margin and accessories or fixes that solve the five common buyer complaints carry 30% to 60% margins

Round Dining Tables With A Pedestal Stand, Everybody Wants It and Nobody Builds It Properly

Round Dining Tables With A Pedestal Stand, Everybody Wants It and Nobody Builds It Properly

The pedestal is the reason people buy the round table. It is also the reason they send it back. What exactly is going wrong under there?

The $7 Grinder Nobody Keeps: Why Buyers Are Abandoning Cheap Mills and What They Are Paying For Instead

 The $7 Grinder Nobody Keeps: Why Buyers Are Abandoning Cheap Mills and What They Are Paying For Instead

Almost every American kitchen already owns a salt and pepper grinder. So why is this category still growing, and who is quietly collecting the margin?