The tire industry is experiencing a massive customer migration that's creating unprecedented opportunities for online sellers. While traditional tire shops dominated for decades, the pandemic accelerated a fundamental shift: customers who once exclusively bought tires from local dealers are now researching and purchasing online at unprecedented rates.
The cabin air filter market has evolved from a luxury feature in the 1990s to standard equipment in 76% of US vehicles (220+ million cars). Post-COVID health consciousness has accelerated demand for advanced filtration technologies. The aftermarket dominates at 77.9% of sales volume, driven by replacement cycles and growing consumer awareness of air quality benefits.
