ecommerce strategy

Jeff Bezos Named the Problem. Here’s the Idea-to-Shelf Testing Ladder That Fixes It

Jeff Bezos Named the Problem. Here’s the Idea-to-Shelf Testing Ladder That Fixes It

Jeff Bezos says product ideas die because building them is too hard. Here's a low-cost testing ladder sellers can use before ordering stock

How Adding Colour to Your Range Unlocks Category Value & New Buyers

How Adding Colour to Your Range Unlocks Category Value & New Buyers

Colour is one of the cheapest levers you can pull to make a boring category feel new. You are not reinventing the product, you are giving a new buyer a reason to care.