What is the Supply Demand Report about?

Identify supply gap opportunities with proven sales. 

The report came about whilst researching product opportunities for large sellers and brands.  They were interested in understanding how their products and brands stacked up against the wider inventory mix available on eBay.

The analysis kept returning a common scenario that although there is a lot of supply within the lower priced generics, there was much less inventory in the mid to higher priced branded products.  Yet actual sales data showed that mid to higher priced goods often had higher sales velocity.

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The Supply Demand report is a really good way for finding supply gaps, testing product ideas and learning about buyer preferences for a product, category or brand.

 There can be a lot of light-bulb moments with the Supply Demand Report.  Try it out and explore the data to see where it takes you.

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The Supply Demand Report Glossary

The Supply Demand report is designed to help you spot supply gap opportunities on eBay where there is proven sales and demand. The default table view gives you granular information at the seller, brand and listing level, but you should go straight through to the Data Visualisation Charts to see how current eBay inventory being distributed across different price ranges.

Below is a walk through and glossary of key metrics for the Supply Demand report.

Overview Boxes

Overview boxes summarise the data set. The definitions of each metric are:

• Listings: A count of the listings within the data set.

• Avg #Sold/Week: The average number of products sold per week per listing.

• Avg $Sold/Week: The average sales value achieved each week per listing.

• Total #Sold/Week: The total number of items sold each week for the listings in the data set.

• Total $Sold/Week: The total value of items sold each week for the listings in the data set.

Data Tables

Data is presented in an easy to use tabular format with 3 distinct data view options:

1. Seller view

2. Brand view, and

3. Listings view. 

Click the headers of the data table to sort. Here are the definitions for the data column as seen in the Seller view:

• Listings: count of listings for that seller.

• Qty: Quantity of stock available at the time that the report is run.

• Sold: Total quantity sold by the listings included in the data set.

• #sold/wk: Average quantity sold per week over the duration of the listing.

• Med Price: The median price. After sorting the sold prices in order, the median price is the number in the middle of the list (or an average of the two middle numbers if the dataset is even).

• $sold/wk: Average sales value sold per week over the duration of the listing.    

Charts

Charts visually summarise the data set, including any filters that have been applied. To see the Supply Demand graph, click the chart icon located at the top right of the data table.

 The Supply Demand graph uses a bar chart to show the percent of listings in each price bracket. It uses a scatter plot (dots) to show the individual listing’s average weekly sales volume.

•  If you hover over a bar or dot, notations of metrics will appear.

•  Clicking on a dot will open a new tab for that eBay listing.

•  If you cannot see the whole graph on your screen, click the Hide Header button in the right frame. It looks like the 4-corners of a square.

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