US retail

Why Are Lifters Quietly Abandoning The Padded Glove For A $28 Pad That Covers Half As Much Hand?

Why Are Lifters Quietly Abandoning The Padded Glove For A $28 Pad That Covers Half As Much Hand?

Palm-only lifting grips are taking the category at roughly double the retail price on similar factory cost but knowing your target buyer is still critical.

Smart AI Basketball Cameras. Sellers Chasing the Hardware Are Chasing the Wrong Half

Smart AI Basketball Cameras. Sellers Chasing the Hardware Are Chasing the Wrong Half

The category has split into three sub categories that buyers routinely confuse. Sellers that focus on the right persona and accessories bundle win buyer mind share

Indoor Bike Trainers: Quiet Sessions in a Shared Apartment Is the Killer Feature For Buyers

Indoor Bike Trainers: Quiet Sessions in a Shared Apartment Is the Killer Feature For Buyers

Brands measure watts. Buyers measure how far the noise travels down the hallway. Guess which one has the higher accessories margin attached to it?