profit margin

Gen Z Is Buying Casio by the Million, and Smart Sellers Are Cashing In on the Rest of the Wrist

Gen Z Is Buying Casio by the Million, and Smart Sellers Are Cashing In on the Rest of the Wrist

The watch barely makes a profit, and the smartest sellers are stocking more of it anyway. So what exactly are they making their money on?

Is The Briefcase Finished, Or Just Waiting For The Dress Code To Turn?

Is The Briefcase Finished, Or Just Waiting For The Dress Code To Turn?

The category has quietly split in two. Backpacks and hybrid convertibles have taken the volume, while the traditional structured briefcase has become a status symbol