Experiencing a slow down in sales can be demoralising and puzzling, but don’t be tempted into inaction. If anything, the first sign of degrading sales should motivate you to jump onto ShelfTrend to diagnose the situation and identify tactics to recover lost sales. Here is a walk through for how to use ShelfTrend data reports to get on top of what hopefully is a fleeting moment.
Comparing yourself against the market is a great way to assess your own performance. In this article, we walk you through how you can use ShelfTrend to define your market segment, size it up to assess market performance and then compare yourself to the market and competitors vying for the same buyer.
Selecting and measuring performance metrics is a key part of benchmarking. Here are a few measures, available on ShelfTrend for yourself and your competitors, that we would recommend as a starting point.