Your competitive space is where you’ve pitched your market stall - amongst hundreds and thousands of other sellers, selling the same thing or better alternative. It’s important to look around to know what you’re up against. This guide walks you through how you can do that as an eBay seller and be more aware of your environment so that you can be more competitive.
Got an eBay competitor? A nemesis? Get to know their business, their listings and their selling activity to build a profile that will prepare you for the battle for sales ahead.
About 10% of listings come and go off the eBay platform everyday - mostly unnoticed. New listings are especially innocuous. Off the radar, these listings can undercut your pricing or bring in new products and brands that steal sales away from you. In this guide, learn to monitor new listing activity to get ahead of the game before these stealth listings strike.
Experiencing a slow down in sales can be demoralising and puzzling, but don’t be tempted into inaction. If anything, the first sign of degrading sales should motivate you to jump onto ShelfTrend to diagnose the situation and identify tactics to recover lost sales. Here is a walk through for how to use ShelfTrend data reports to get on top of what hopefully is a fleeting moment.
Comparing yourself against the market is a great way to assess your own performance. In this article, we walk you through how you can use ShelfTrend to define your market segment, size it up to assess market performance and then compare yourself to the market and competitors vying for the same buyer.
Selecting and measuring performance metrics is a key part of benchmarking. Here are a few measures, available on ShelfTrend for yourself and your competitors, that we would recommend as a starting point.