If 40% of adults aged 25-45 deal with dark circles every week, why are the most-reviewed under eye creams on Amazon still drowning in complaints about pilling, greasiness, and results that never show up?
Powder cleansers are emerging as a disruptive category, offering waterless, preservative-light solutions for sensitive and acne-prone skin. Marine and algae-derived surfactants are gaining traction as sustainable alternatives to synthetic cleansing agents.
