Interpret the Supply Demand Report

The report is made up of: 

Overview Boxes

Overview Boxes are located at the top of the report and summarise the dataset.

  • Listings: A count of the listings within the data set.
  • Avg #Sold/Week: The average number of products sold per week per listing.
  • Avg $Sold/Week: The average sales value achieved each week per listing.
  • Total #Sold/Week: The total number of items sold each week for the listings in the data set.
  • Total $Sold/Week: The total value of items sold each week for the listings in the data set.

Data Table

The Data Table contains results based on the filters used to run the report, and the filters in the report’s left navigation. Click on the table's headers to sort results.

The table's header definitions on the Sellers view:

  • Listings: count of listings included in the data set.
  • Qty: Quantity of stock available at the time that the report is run.
  • Sold: Total quantity sold by the listings included in the data set.
  • #sold/wk: Average quantity sold per week over the duration of the listing.
  • Med Price: The median price. After sorting the sold prices in order, the median price is the number in the middle of the list (or an average of the two middle numbers if the dataset is even).
  • $sold/wk: Average sales value sold per week over the duration of the listing.     

Charts

To see the Supply Demand graph, click the chart icon located at the top right of the data table.

The Supply Demand graph uses a bar chart to show the percent of listings in each price bracket. It uses a scatter plot (dots) to show the individual listing’s average weekly sales volume.

If you hover over a bar or dot, metrics will appear.

Clicking on a dot will open that listing in a new window.

If you can’t see the whole graph, click the Hide Headers button (it looks like 4 corners).

Questions to ask yourself:

  • Are there any price ranges with low listing supply but sales at sufficient quantities?
  • What are the listings that are excelling doing differently to the rest?