Reviewing a brand’s market position by price is commonly performed using recommended retail or market price. However it is more accurate to assess price positioning using the actual prices that products sell for in market. It can be difficult to get this data from traditional channels, but it can be achieved with eBay data.
Use eBay data to see the price range offered and achieved by vendors for each brand.
Available EBAY DATA includes:
The price of items that are ranking high in eBay’s search.
The number of items that have been sold and in-stock.
Price ranges and averages by vendor and brand.
Use eBay data to see:
How brands are positioned in terms of their average price and price range.
Price positioning on refined data sets, such as multi-pack sizes, subcategories and keywords.
Price positioning for the top 50 ranked listings, from which the bulk of purchases are made, or for the broader market using the top 500 listings.
As average prices increase, so does the likelihood of price variation.
Jiffy Steamers have the highest price positioning, with even their lowest price being higher than most other brands.
There is significant price variation amongst generic products, reaching into the premium price range.
Source: Data sourced from ShelfTrend