With over a billion products listed each year on eBay, their range of products is similar to that offered by broader retail and ecommerce. A quick analysis of the eBay marketplace can reveal market gaps and growing niches - useful information for anyone involved in the development or purchasing of new products.
This analysis can reveal:
Gaps in supply by price tranche
Listings of products that are performing well in the price tranches with low supply competition. These can indicate high performing niches.
Vendors selling niche products
eBay data available for market gap and niche analysis includes:
Product listing volume by price
Product listing sales volume and revenue by price
Keywords can product categories can be used to narrow the dataset to provide insights by product subcategories.
Example: Tea on eBay.com
The Supply Demand chart below shows the spread of listing volume by price (green bar chart), and listing sales volume by price (dots).
Over 50% of tea listings are priced below $9
Organic Matcha Powder is the second highest product listing by sales volume, but is in a higher price tranche.
Source: eBay data by ShelfTrend, 2018