eBay’s complex search algorithm is both a predictor and influencer of purchase. eBay uses recent sales, buyer interaction and sellers’ customer service performance to determine search results ranking for a given search. Their ability to accurately predict buyer demand is demonstrated by the fact that over 90% of purchases occur on the first page of search results.
Use eBay’s search rank to quickly gauge current shopper demand for brands.
eBay’s search algorithm:
Predicts the shopper’s propensity to purchase from a listing, and ranks them accordingly.
Is correlated with sales, with more than half of eBay’s sales coming from just the first 3 search results.
Use marketplace data to view:
The brands that eBay shoppers are most likely to purchase, right now.
Each brands’ listings and their corresponding rank, inventory, pricing and sales metrics.
The presentation of a brand by vendors.
The vendors succeeding in selling each brand.
At this point in time, shoppers are most likely to purchase Scanpan or Fresh Australian Kitchen (an emerging brand).
There are 13 vendors selling Scanpan, but only 1 vendor selling the Fresh Australian Kitchen products
Scanpan is winning in both the 6 piece and 4 piece sets.
Imagery used has been sourced from the brand-owner
The high-ranking Scanpan vendor is a large well-known retailer in the Australian domestic market with both a strong online and retail presence.
Source: eBay data provided by ShelfTrend